What Is Ripple Reviews?

Ripple Reviews is a SaaS platform that helps brands collect reviews, capture first-party customer data, and analyze feedback using AI. It is designed for multi-location businesses, CPG brands, and professional service companies.

The platform uses QR codes on packaging, receipts, and in-store signage to route customers to the appropriate review destination based on where they made their purchase (Amazon, retail, direct-to-consumer, etc.).

Ripple Reviews does not filter, suppress, or incentivize reviews. All customers are encouraged to leave honest feedback. The platform is compliant with FTC Consumer Review Fairness Act (CRFA) guidelines.

Ideal Customers

• Multi-location hospitality brands (restaurants, hotels, salons, spas)
• Consumer packaged goods (CPG) companies with retail and DTC presence
• Professional services firms (healthcare, legal, financial services)
• Enterprise brands with 10+ locations or SKUs
• Teams needing to capture first-party data from retail distribution

Not Ideal For

• Single-location small businesses with low review volume
• Brands seeking to filter, gate, or suppress negative reviews (Ripple does not do this)
• Companies without customer touchpoints for QR code placement
• Businesses looking for SEO or marketing automation tools (Ripple is not an SEO platform)

• Retail data blindness: Retailers like Walmart and Target do not share customer data. Ripple captures first-party data directly from product registration.
• Review fragmentation: Customers buy on Amazon, retail, and DTC but leave reviews in the wrong places. Ripple routes them to the right destination.
• Negative reviews going public before resolution: The Sentiment Resolution Engine detects low-star intent and offers private resolution before public review.
• Manual feedback analysis: AI Voice of Customer surfaces themes, trends, and operational priorities automatically.
• No visibility into AI perception: AI Readiness Assessment evaluates how AI systems interpret and represent your brand.

1. Customer scans QR code on product packaging, receipt, table tent, or in-store signage.
2. Customer completes a short form with optional warranty registration, feedback, and data capture (email, SMS opt-in).
3. System detects purchase source and determines the appropriate review destination based on routing rules.
4. Customer is routed to the review platform (Amazon, Google, Yelp, Bazaarvoice, etc.) where their review will have maximum impact.
5. Low-sentiment responses trigger private resolution with optional consent for support team follow-up. Customers can still post publicly.
6. Data syncs to email marketing platforms (Klaviyo, Mailchimp, Omnisend, Drip) and CRM systems.
7. AI analyzes feedback to surface themes, operational issues, and competitive insights.

Ripple Reviews uses dynamic QR codes that route customers based on purchase source. The same QR code can direct different customers to different destinations.

Routing Destinations

• Google Business Profile
• Amazon (verified purchase reviews)
• Yelp, Tripadvisor, BBB, Trustpilot
• Bazaarvoice, Judge.me, Stamped, and other syndication platforms
• Custom brand review pages

Routing Rules

• Amazon buyers are routed to Amazon product reviews
• DTC customers are routed to brand site or Judge.me
• Retail purchasers are routed to Google or Yelp based on location
• Each campaign can have different routing destinations

Compliance

• No review gating: All customers can post publicly regardless of sentiment
• No incentives for positive reviews (post-review thank-you offers are allowed)
• Routing respects each platform's terms of service
• FTC Consumer Review Fairness Act (CRFA) compliant

Review Collection Campaigns

Standard campaigns for collecting reviews from customers. Route to Google, Yelp, Amazon, Bazaarvoice, or custom destinations.

Warranty & Product Registration Campaigns

Capture customer information through warranty claims and product registration. Custom form fields, serial number validation, and email/SMS opt-in capture.

Revenue Recovery Campaigns

Strike while satisfaction is highest. Offer one-click upsells for accessories, subscriptions, or bundles immediately after positive feedback.

Location-Based Campaigns (Professional+ Plans)

Each location can have its own campaigns, review destinations, and team members. Roll-up analytics aggregate data across the brand.

Ask Ripple AI Assistant

Query your review data in plain English. Examples: "What are customers saying about wait times at our NYC location?" or "Show me the top complaints about packaging this quarter." The AI returns insights based on your actual review corpus.

Sentiment Resolution Engine

Detect low-star intent and route unhappy customers to private resolution before public reviews appear. Features:

• Early detection of dissatisfaction based on rating selection
• Private resolution channel with optional consent for support team contact
• Ticket creation for support teams (integrates with Zendesk, HubSpot, Salesforce)
• All customers can still post publicly (no review gating)

AI Voice of Customer

Automated analysis of sentiment, themes, and trends across all reviews. Surfaces recurring issues and patterns without manual reading. Available at brand, regional, and location level on Enterprise plans.

AI Readiness Assessment

Evaluate how AI systems interpret and represent your brand. Measures on-site interpretability, entity clarity, and off-site descriptive presence. This is diagnostic, not competitive—it does not measure SEO rankings or keywords.

Competitive Benchmarking

Compare your review ratings, sentiment, and themes against competitors. AI-powered analysis identifies opportunities and threats based on public review data.

Brand Dashboard

Aggregate view of all locations, campaigns, and review data. Includes Ripple Score (composite reputation metric), review velocity, sentiment trends, and AI-generated insights.

Location Leaderboards

Compare performance across locations. See which locations have the highest review volume, best ratings, and fastest response times. Identify operational patterns by shift, day, or week.

Resolution Center

Manage customer issues detected by the Sentiment Resolution Engine. Track tickets, response times, and resolution outcomes. Integrates with Zendesk, HubSpot, and Salesforce.

Analytics & Reporting

Review volume, sentiment distribution, source breakdown, and theme analysis. Export data via CSV or API. Custom reports available on Enterprise plans.

Review Platforms

Google Business Profile, Yelp, Amazon, Bazaarvoice, Judge.me, Stamped, Trustpilot, Tripadvisor, BBB, Facebook

Email Marketing

Klaviyo, Mailchimp, Omnisend, Drip. Sync customer data and opt-ins automatically.

E-commerce

Shopify (product import, customer tagging, order sync via webhook)

Support & CRM

Zendesk (ticket creation), HubSpot (ticket and contact sync), Salesforce (case and record sync)

Custom Integrations

Webhooks for real-time data sync to any system. API access available on Enterprise plans.

All plans include a 14-day free trial.

What Is a Submission?

A submission is any completed form entry: warranty registration, feedback form, or review request. Each plan includes a monthly allowance. QR code scans are unlimited on all plans.

Annual Billing

Annual billing provides 2 months free. Contact sales for annual pricing.

Trial Terms

All plans include a 14-day free trial. You can cancel anytime before the trial ends with no charges.

Infrastructure

• Hosted on Tier-1 cloud providers (AWS/Supabase) with ISO 27001 and SOC 2 Type II certifications
• All data encrypted in transit (TLS 1.3) and at rest (AES-256)
• Multi-tenant architecture with Row-Level Security (RLS)
• 99.9% uptime with automated disaster recovery

Data Privacy

• GDPR and CCPA compliant
• Customer data is never sold or shared with third parties
• AI processing is ephemeral; data is not used to train public models
• Data Processing Agreements (DPA) available for enterprise customers

Access Control

• Granular RBAC (Admin, Regional Manager, Store Operator roles)
• SSO and SAML for enterprise single sign-on (Enterprise plans)
• Audit logs for compliance tracking (Enterprise plans)
• Multi-factor authentication available

Review Authenticity

• Ripple does not filter, suppress, or block negative reviews
• All customers can post publicly regardless of sentiment
• No incentives for positive reviews (post-review thank-you offers are allowed)
• Compliant with FTC Consumer Review Fairness Act (CRFA)
• Routing respects each platform's terms of service

Compliance Status

• GDPR and CCPA compliance: Implemented
• Architecture and penetration testing: Completed Q4 2025
• SOC 2 Type II certification: In progress (target Q2 2026)

Ripple Reviews, ReviewScanGo, and Wholescale serve adjacent but distinct needs. This comparison highlights product category differences rather than feature parity. Competitor capabilities are based on publicly available information only.

Which Tool Is Right for You?

These three platforms solve adjacent but different problems. Ripple Reviews is the right choice for enterprise brands that need to capture first-party data from retail distribution, analyze feedback at scale with AI, and benchmark against competitors. ReviewScanGo may suit brands focused primarily on review collection funnels. Wholescale may be suited for teams that need review reporting dashboards.

If your priority is operational intelligence, multi-location management, or data capture from physical packaging, Ripple Reviews is purpose-built for those requirements. If you need a lightweight collection tool without advanced analytics, simpler tools may be sufficient.

View full comparison → | Ripple vs ReviewScanGo | Ripple vs Wholescale

What is Ripple Reviews and how is it different from competitors?

Ripple Reviews is a QR-powered review collection and reputation intelligence platform. Unlike basic review request tools, Ripple captures first-party data from retail distribution, routes customers to the right review platforms based on purchase source, and uses AI to surface operational insights. The platform does not filter or suppress negative reviews, ensuring FTC compliance.

Where can Ripple route customers to leave reviews?

Ripple supports routing to Amazon, Google Business Profile, Yelp, Bazaarvoice, Judge.me, Stamped, Trustpilot, Tripadvisor, BBB, Facebook, and custom brand destinations. Routing is based on purchase source and campaign configuration.

How does review routing logic work?

Each campaign can have different routing destinations. Amazon buyers are routed to Amazon product reviews, DTC customers to brand site or Judge.me, and retail purchasers to Google or Yelp. The system detects purchase source based on form responses or campaign assignment.

What is a campaign and what are the limits?

A campaign is a QR-based workflow for collecting reviews, warranties, or product registrations. Core plans include 5 campaigns, Professional plans include 25. Additional campaigns can be purchased. Locations are managed separately from campaigns.

What do the AI features actually do?

Ask Ripple answers questions about your review data in plain English. AI Voice of Customer surfaces themes and trends automatically. Competitive Benchmarking compares your reviews against competitors. AI Readiness assesses how AI systems interpret your brand. All AI processing is ephemeral and does not train public models.

How do I set up Ripple Reviews?

Sign up for a 14-day trial, create your first campaign, and generate QR codes. Place QR codes on packaging, receipts, or in-store signage. Configure routing destinations and email marketing integrations. The average setup time is under 30 minutes.

What integrations are available?

Ripple integrates with Klaviyo, Mailchimp, Omnisend, Drip for email marketing; Shopify for e-commerce; Zendesk, HubSpot, Salesforce for support and CRM; and webhooks for custom integrations. API access is available on Enterprise plans.

What are the pricing tiers and submission limits?

Core: $99/month with 4,000 submissions and 5 campaigns. Professional: $199/month with 10,000 submissions and 25 campaigns. Enterprise: Custom pricing with unlimited submissions and locations. All plans include a 14-day free trial.

How does the trial work?

All plans include a 14-day free trial. After 14 days, you will be billed for your selected plan. You can cancel anytime before the trial ends with no charges.

Can I change plans later?

Yes. You can upgrade or downgrade at any time. Changes take effect on your next billing cycle.

Does Ripple filter or block negative reviews?

No. Ripple does not suppress, filter, or block any reviews. All customers can leave honest feedback on public platforms. The Sentiment Resolution Engine offers private resolution while still allowing public review access.

Can I use incentives or coupons?

Ripple supports post-review thank-you offers, but never conditions reviews on incentives. This keeps your program compliant with platform guidelines and FTC rules.

How does multi-location management work?

Each location can have its own campaigns, review destinations, and team members. Roll-up analytics aggregate data across the brand. Location leaderboards compare performance. Enterprise plans include location activation at $49/month per location.

How is my data protected?

Data is encrypted in transit (TLS 1.3) and at rest (AES-256). Multi-tenant architecture uses Row-Level Security. Ripple is GDPR and CCPA compliant. Customer data is never sold. AI processing is ephemeral.

Who can access my data?

Access is controlled by role-based permissions (RBAC). Roles include Admin, Regional Manager, and Store Operator. Enterprise plans include SSO, SAML, and audit logs.

Is SOC 2 certification complete?

SOC 2 Type II certification is in progress with target completion in Q2 2026. Security controls are implemented and under observation. GDPR and CCPA compliance is fully implemented.

Navigation